PBL

What is IMC and what does it mean for a company to follow IMC? -        How could IMC be defined? Integrated Marketing Communications is integrating all the promotional tools, so that they work together in harmony. It refers to integrating all the methods of brand promotion to promote a particular product or service among target customers . It leads to development and maintenance of a good company- customer relationship. It’s a mix of modern and traditional marketing strategies with the intention of creating an efficient, reliable tool to convey a company’s brands to the relevant stakeholders and potential clients. It is a reliable mode of communication where messages are passed without any disruption and have the best clarity. -        Why is IMC important? ·          It’s ensure that the message is clear and not confusing ·       ...

LO1 What is a brand story and what makes a good brand story? What is a brand story?  Brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand. Brand stories are timeless links to ancient traditions, legends, archetypes, myths, and symbols.   Why do companies need it? People use their emotions in order to make buying decisions. If there is no emotional component the product becomes just a commodity without any uniqueness. Forming an emotional connection with a customer inspires trust and loyalty and leading to sales. Example of successful brand stories GoPro is a good example of a company which really understands the power of story. GoPro camera invites people to share their own visual story with the community, what led to a huge collection of wonderful moments from all over the world. GoPro makes a regular person with the camera feel like a hero, and knowing that they belong to a ...