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Marketing communication plan

Compare different marketing communication planning models: what are the stages? What is a marketing communication plan and what is the objective of it? “A marketing communication plan is a plan to communicate your marketing messages to your target customer audience.” Marketing communication plan’s objectives are long-term goals and marketing campaigns are intended to raise the value of your brand in some period of time. How many models are existing and what are the different steps for every of them? The PASTA model P roblem definition - Which goal does the client want to achieve? A nalysis - analysis of the market and the environment S trategy - the development of a strategy or concept Target Group Objectives Positioning Proposition T actics - what communication tools are used to achieve the goal A ction - creating a schedule, determining a budget and designating people DRIP Model D ifferentiate - where the product is positioned in the ma...
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Integrated Marketing Communication

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What is IMC and what does it mean for a company to follow IMC? -        How could IMC be defined? Integrated Marketing Communications is integrating all the promotional tools, so that they work together in harmony. It refers to integrating all the methods of brand promotion to promote a particular product or service among target customers . It leads to development and maintenance of a good company- customer relationship. It’s a mix of modern and traditional marketing strategies with the intention of creating an efficient, reliable tool to convey a company’s brands to the relevant stakeholders and potential clients. It is a reliable mode of communication where messages are passed without any disruption and have the best clarity. -        Why is IMC important? ·          It’s ensure that the message is clear and not confusing ·       ...
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